You have a website and this gives you an online presence with which you can reach the whole world. The fact is that the customers spend more and more time on the Internet and this is a great opportunity for a company that already has a digital presence. Take a look at these five tips that can help you expand and grow your online business.

Know your audience

You need to know your audience and now it is much easier to achieve. Free tools, such as Google Analytics can help you understand where your visits come from and what their behavior is like on your website. You can find out which pages they spend more time browsing, which ones are not so interesting to them and act accordingly.

In addition, having a profile on social networks will help you learn more about your customers. There are tools to manage different social profiles that can help you organize your publications on networks and track them on these channels.

Create good content 

It is important to stay current on the Internet and use content that can help you improve your brand image. It is much more difficult to appear credible if you have a disastrous website. Your online credibility is essential, so you need to be prepared to engage your audience and always keep it updated with the latest news or changes. You are an expert in your field, right? Well, people should know. Post frequently that can be relevant and interesting. This will help improve your reputation, especially if they are good enough for your audience to spread and share on other channels.

Make sure your content is optimized for SEO (Search Engine Optimization). This will help you improve your position in the Google ranking, increasing your visibility and reaching many more people.

Moreover, you can also create a Wikipedia page in order to gain credibility. Creating such a page is a complex task. This is why hiring Wikipedia page creation service is highly advisable for this task. 

Facilitate eCommerce with online payments

If you offer products or services on your website, what your customers expect from you is to be able to place an order, make a reservation or pay online without complications. This shouldn't be a big deal, there are plenty of ecommerce solutions and online payment systems to choose from. 

If you have more experience or need a completely customized site, you can opt for a web hosting plan and build your own ecommerce on it. 

Adapt to mobile

Internet access through mobile phones and tablets continues to grow, outpacing access through desktops or laptops, and this trend shows no signs of slowing down. It is as we live today. Smartphones have become big and powerful enough that there is no longer any difference between what can be done from a computer or from a mobile device.

In other words, the content is not adapted to smaller screens and this makes navigation difficult. If your customers access your website through a mobile phone and have to enlarge the page or wait too long for it to load, they will soon get bored and look for alternatives.

This does not mean that you should design a special web page for mobiles, but rather that you must make sure that the design you use is responsive. That is, it adapts its shape to any screen size automatically. If you are building your website yourself, do not forget to choose a responsive template or, if you have outsourced the construction of your site, make sure that the agency or designer you have hired has taken this into account in the design process.

Reach more people

Social networks are gaining more and more importance when it comes to reaching potential customers. People spend most of their time connected to networks like Twitter, Facebook, LinkedIn, etc. They look for new ideas, peace of mind and opinions or experiences about products. Creating a profile on these networks and keeping it updated is a good way to grow online. Post regularly or as often as you can. It's more effective to post a little each day than to spend all of it in one day and then go weeks without updating your profile.