At the beginning of 2020, many businesses were blooming and they were ready to take their next step. While major corporations like Apple and Amazon were spreading their physical stores around the world like wildfire, new and small businesses were making the most of the opportunities presented to them. However, it would all change less than two months into the year. The pandemic began and the wave of fear made people stay in their homes. Not only did it hurt the physical businesses and retail businesses overall, but it has also provided many opportunities as well.

For instance, we all know that eCommerce businesses were doing a great way before any signs of pandemic first appeared. However, the situation was now tailor-made for eCommerce businesses. They did not only deliver in the time when most people were stranded in their homes, but the stores around the globe also made the most of the situation by offering discounts on some other rather “not so preferred” products. What it did was helped clear them unwanted stock and provided them with new opportunities. However, benefits and roles aside, let us look at why it worked in those times and how it has kept business going when the need was dire. Therefore, let us dive right into it.

Online Nature

One of the obvious points that made eCommerce work was the lack or absence of physical contact. A couple of decades ago, people only dreamed about virtual shopping and someone leaving the goods at their door. While it has been true for a while, it was not as utilized as it has been since the beginning of Covid-19. The reason why even the people who prefer Brick and Mortar stores eventually made their move towards it because it was totally safe and served the purpose in a grand fashion.

For instance, you want something but you cannot go to the store. Keeping in mind that the restrictions at the beginning of lockdowns were firmer. People were not even allowed to walk out of their homes unnecessarily. Now in such instance, eCommerce businesses arose as a saviour and helped people get what they wanted. Whether it was food, electronics or any other goods.

Global Reach

One of the primary reasons why many physical and online businesses make the move to eCommerce is because of its global nature. Keeping in mind that the E in eCommerce stands for electronics. That is why, whether a business wanted to go online or needed to make an online presence, eCommerce has been the primary option for them since it has been in existence. However, considering the situation of the past few months, when most commercial flights were not allowed to land in some countries, it still managed to deliver internationally.

For example, businesses like AliExpress and Amazon kept on delivering internationally. Why is that? Because delivery and courier services made an exception. That is why the global reach of Ecommerce has not only helped existing businesses, it has helped provide opportunities for the new ones as well.

Ease Of Access

As mentioned earlier, one of the reasons that eCommerce was already one of the primary choices for many people around the globe was its ease of access. If you cannot find something on your local market, then you would go online and search for it. Chances are, 3-4 businesses out of 10 would be offering you exactly what you are looking for. What it did was created a conflict of choice among people. While some people still would prefer shopping in a physical store, others would prefer to find something exactly as they like. What would they do? Find something online and have it delivered on their doorstep.

Mobile Phone Apps Make It Easier

One of the major turning points for eCommerce businesses happened when they started moving towards mobile phone applications. Considering more people use mobile phones than desktop computers or laptops these days, you could guess how they become the primary choice for the majority of the people around the globe. According to a study, more than 3.7 billion people around the globe have smartphones.

Now, eCommerce applications are also known to be one of the most utilized after social media apps. The thing is that eCommerce utilizes social media as well. Therefore, the provision of a mobile app solution to an eCommerce business will not only help it ease it for its user, but also for the business itself.

Priority For Majority Before The Pandemic

Now, we established this already before we got started. The reason why eCommerce came into the limelight cannot be credited to the pandemic and the situation alone. A study back in December suggested that people who prefer shopping through physical stores were slowly making their move towards eCommerce and online shopping. Not only does it prove that it was a viable option for many before pandemic began, but it only pushed and hastened the process that was already in the making.

Easy Marketing Tools

Whether you go on social media networks or go to streaming websites such as YouTube, you would always find ads regarding eCommerce and online businesses of other types. The reason behind that is the fact that the online world offers many easy marketing tools. Whether you make a blog or learn how to make a Wikipedia page, you have innumerable options to get started. Therefore, it does not only prove vital for eCommerce but also helps it garner audiences in huge numbers. Therefore, if you are looking to make an eCommerce business, then now is a better time than it ever was.