5 Metrics To Measure The Success Of A Blog

1

After seeing the best strategies for writing a good blog post, we want to focus our attention on an often overlooked phase in the promotional process of a corporate blog or web marketing campaign: analysis.

Analyzing a website

We know that numbers don't make a product or brand successful, much less need to buy followers on social media. But what are the metric factors to consider when we go to evaluate a blog? Let's see in this article some indicators that we can keep in mind when we want to analytically evaluate our site.

The success of a blog is about Custom Video Animation obviously measured through the quality of the content and, without this, it would not make sense to plan a similar activity with content marketing campaigns, SEO copywriting, and guest posting and so on.

Statistics are a great way to measure traffic to a blog, the influence of an author, or the authority of a particular article.

Taking a reference period in the medium / long term (at least 6-12 months), here are the parameters to be taken into consideration to evaluate the performance of our blog.

1. Blog visits

Organic traffic is perhaps the first parameter to look at in order to monitor many factors over time: from the satisfaction rate of the editorial trend to strategic planning for the future, but also the optimization of the blog at SEO level.

The number of visits / month of a blog must always be compared with a previous period and, where possible, with a benchmark in the same professional sector.

2. Duration of residence

Obviously, the number of visits may not make sense if the user does not pause on the posts to read them. The time value of permanence on a site or single article provides us with a particularly important data: how much time a reader spends on our blog and what kind of visit they make.

In fact, browsing through the articles you could continue reading, thus deepening the issues and, if a marketing campaign is set up, reach the final conversion (eg subscription to the newsletter, purchase of a product, and request for a quote).

3. Traffic Source

Where does the traffic to your blog come from? From Google, from social networks or from some particular referral? What keywords do users reach you with?

These factors must be carefully analyzed to know which the preferred traffic sources are for you, on which it is then convenient to make a certain type of investment. Attention, the other channels must also be kept in mind, perhaps looking for the best strategy to increase the volume of traffic.

4. Comments (quantity vs quality)

The usual challenge: the number it has no value if it is not supported by quality. The number of comments can be high but these can be simple "nice post" or "compliments" if not: "I disagree".

The best comments are those that add value to the post content itself; those who deepen it or even extend it with an authoritative discussion.

5. Social sharing

The values ​​of the article shares on social media are not that they are not important, however they are not of primary importance. Even this value in itself only makes sense if taken as a feedback signal and as a satisfaction rating for the content.

So watch out for what is shared on Facebook, Twitter and various friends, especially if accompanied by positive comments or not to understand the level of interest of that audience.

0 Comments

Leave A Reply

Max 500 characters long.