Over the years, the number of companies that choose the e-commerce path is increasing. In this market too, competition has begun to progressively increase, making it essential for operators to search for strategies capable of making a difference.

Relying solely on the quality of one's products, in fact, in most cases is no longer sufficient to make the business profitable. Even a high number of daily visits to a site is no guarantee of a satisfactory conversion in terms of customers.

Many companies consider PPC campaigns to be a foolproof tool, but if those interested do not perceive added value, the next time around they will probably opt for sites of competing companies with custom whiteboard animation platform. Moreover, the investments required for such campaigns, in several cases, give rather narrow profit margins.

Content marketing strategy for ecommerce

Taking into account the problems just mentioned, today the blog can represent the ideal solution; in addition to rather low initial costs, essentially connected to domain and hosting, if carried out by choosing the right strategies it has the possibility of providing appreciable results.

This is why it is important to create a corporate blog even more so if within a site that aims to sell services or products online.

This tool is currently used by many companies that promote their business online, such as, for example, among those that we have been able to find on the net:  Deliveroo or even the Flyeralarm typography, just to name two cases.

It should be remembered that creating a company blog for an e-commerce constitutes a real marketing and communication activity and for this reason, those who choose this path must have clear objectives from the beginning.

For example, a blog could only address existing customers or, alternatively, address so-called potential customers. Furthermore, the goal of a blog is not always to sell products; some are aimed solely at providing additional information on certain items and promoting the full range.

Ecommerce blog: publish regularly

A fundamental aspect for the success of a blog is the regularity of content publication.

Drawing up a calendar of publications can help to submit posts consistently, in order to entice users to return to visit the blog itself.

Once an article has been published, it is essential to  remember to promote it ; in addition to using social networks , sending new content via email to customers, or advertising it in the communities relating to the same market segment.

Moving on to the content of the different articles, it is obviously necessary to take into account the Google algorithm. Inserting key words (or phrases) is essential for what is published to appear among the first results of search engines, climbing the SERP, but it is not a sufficient condition.

In fact, it will be necessary to position the keywords with criteria; as a starting point we all know that they must certainly be present in the title, within the "meta description" and in the first lines of the text.

Original contents that are optimized, in addition to giving better results in terms of indexing, can have positive implications on the e-commerce itself. If blog posts are essential for increasing traffic, using videos, images and graphics will also increase the appeal of the blog itself.

Some companies have managed to reach stardom right after they started posting videos on YouTube, which went viral. Finally, to promote products and services sold online in an even more effective way, it is possible to create satellite sites, consisting of "micro blogs" on which to insert a limited number of articles and which, through links, can lead to the main blog.

However, this is a complicated activity and absolutely to be planned in advance. A false step or a trivial mistake can compromise the visibility of the entire reference site. In these situations, nothing should be left to chance and it is absolutely advisable to rely on serious and experienced professionals.